The four entry points
01 · AI Visibility Read · Free
No charge. No commitment. Drop your URL and a work email at /apply. We send back a personalised diagnostic of how AI engines currently cite (or fail to cite) your firm for the category-defining prompts your buyers actually run · within five working days. No newsletter, no follow-up sequence. Reviewed personally by Dr. Avinaash. Capacity · two reads per week, firm-wide.
02 · Strategic Growth Audit · ₹9,999
The founder-led diagnostic. Written growth-architecture recommendation in seven working days, covering current AI citation share, four-engine visibility report, evidence-gap map, four-layer GEO recommendation, and a 90-day priority sequence. Fully credited against your first invoice if you engage within ninety days. Capacity · eight audits per month.
03 · Productised systems · ₹12-35 Lakh
Mid-commit packaged engagements · 90 to 180 days · for firms ready to ship the four-layer GEO stack but not yet ready for category-exclusive partnership. Ignite (entry, ~₹12 L) · Engineer layer rebuild + 90-day citation push. Establish (~₹22 L) · Engineer + Establish layers, perception rebuild. Engage (~₹35 L) · all three layers plus three published briefings. Includes weekly four-engine citation tracking. Capacity · four concurrent productised engagements.
04 · Partnership · ₹50 Lakh-2.5 Crore / year
The full 4E System · category-exclusive (one partner per category, written into the agreement). Twelve-month minimum commitment. Extends at no additional cost if the agreed citation-share thesis has not landed within the original term. Pricing varies by category complexity, market footprint, and existing evidence base. Capacity · ten partnerships per year, firm-wide. By application only.
What's included at each tier
| Capability | Free Read | Audit ₹9,999 | Productised ₹12-35 L | Partnership ₹50 L-2.5 Cr |
|---|---|---|---|---|
| Four-engine citation report | Snapshot | Detailed | Weekly | Weekly · dashboard access |
| Written recommendation | 3 pages | 12+ pages | Quarterly | Continuous |
| Engineer layer rebuild | , | Scoped | Yes | Yes · iterative |
| Establish layer (perception) | , | , | Tier-dependent | Yes |
| Engage layer (briefings, founder) | , | , | 3 briefings (Engage tier) | 12+ briefings / year |
| Extend (covenant) | , | , | , | Yes · in contract |
| Senior team direct access | , | One session | Monthly | Weekly · founder-mentored |
| Category exclusivity | , | , | Optional add-on | Standard |
How this compares
A few reference points buyers ask for, in good faith:
- In-house GEO team cost · One senior strategist (₹60-90 L), one technical SEO/schema engineer (₹35-55 L), one editor/copywriter (₹20-35 L), one analyst (₹15-25 L). That is roughly ₹1.3-2 Cr fully loaded per year, before tooling (₹15-30 L) and before learning-curve cost (~18 months to operating discipline). The e21designs partnership replaces or augments this team at lower cost and immediate operating discipline.
- Big-4 strategy consulting equivalent scope · ₹3-6 Cr for a 12-month GEO programme, billed at ₹35-80 L/month, executed largely by associates with no operational implementation. The e21designs partnership is execution-first, partner-led, with the senior team on the work.
- Volume GEO/AEO agency · ₹8-25 L/year. The retainer is real, the output is templated, the citation share is incidental. Useful if you are an SME looking for "some GEO." Not useful if you are a ₹50 Cr+ firm engineering category position.
The refund and extension language
Strategic Growth Audit · ₹9,999 is fully credited against your first invoice if you engage within ninety days of the audit delivery. If you do not engage, the audit and its recommendations remain yours to keep · no clawback.
Partnership engagements · the engagement extends at no additional cost if the agreed citation-share thesis (specified in the partnership agreement) has not landed within the original twelve-month term. The thesis is named, measurable, and signed by both parties at the start. The firm carries the risk of the system; the partner carries the risk of the category.
What is not included
- Paid media management (Google Ads, Meta Ads, LinkedIn Ads). e21designs does not run paid media · we refer to specialist firms when partners need it.
- Brand identity from scratch (naming, logo design). We work with partners' existing identity systems or refer to specialist brand studios.
- PR and analyst-relations execution (the booking calls). We architect the citation surface; the booking work is partner-led with our editorial support.
- Tooling licenses (Profound, Otterly.AI, Ahrefs). Partners license tooling directly; we recommend the stack.
How to start
If your firm is above ₹50 Cr revenue, in one of the six categories we serve, and the category we would partner in is currently open (one partner per category), the first conversation is either the free AI Visibility Read or the ₹9,999 Strategic Growth Audit. Both arrive at the same place · the partnership conversation · with different levels of commitment.